sales manager

Primary Purpose: This is a full time exempt position serving in a senior leadership position for Undercurrents, Inc. This position reports directly to the Executive Director, and serves on the staff management team with the Operations Director, Education Director, Finance Director, Artist Development Director. This position oversees the revenue programs for sponsorship, membership, ticket sales, advertising, merchandise and trade shows.

Primary Duties and Responsibilities: This position works with the support of the entire staff, directors and volunteers for the primary purpose of producing revenue for Undercurents. Secondarily, it is responsible for the brand awareness of Undercurrents and all of its events. Responsibilities include, but are not limited to, the following:
• Develop, maintain and oversee the corporate sponsorship programs for all events and programs.
• Identify new revenue generating opportunities and enhance/expand existing revenue sources.
• Serve as direct account liaison for some of Undercurrent’s key sponsors.
• Lead sales efforts by personally initiating contact with business prospects, negotiating contracts and fulfilling contracts.
• Coordinate the sales efforts between the sales & marketing department and other staff members, Board members and volunteers.
• Develop short-term and long-term sales & marketing plans for all Undercurrents events.
• Oversee development of sales and marketing policies designed to serve the best interests of Undercurrents.
• Support the all charities and foundations as deemed appropriate by the Executive Director.
• Manage and lead the sales & marketing department responsible for the Undercurrents major revenue generating efforts, including sponsorship, membership, ticket sales, advertising, merchandise and trade shows.
• Oversee recruitment and hiring of seasonal marketing staff and interns.
• Manage marketing department budget in accordance with Undercurrent’s overall budget goals and demonstrate fiscal responsibly throughout the entire fiscal year.
• Serve as liaison with Directors, committee chairs, and event managers for all sponsorship, ticketing and marketing matters.
• Report sponsorship revenue status to the Management team and the Board as deemed appropriate.
• Oversee the development of any syndicated broadcasts
• Manage the Undercurrents broadcast relationships with TV and radio partners.
• Work with media partners and staff on the development of advertising campaigns for Undercurrents events.
• Assist in the strategic planning process for all Undercurrents events and programming.
• Oversee development of all marketing collateral materials including, but not limited to, souvenir program, group tour and membership brochures and sponsorship solicitation package.
• Perform other duties as assigned by the Executive Director

Skills Required: Must have outstanding communication skills, both written and verbal. Must have good knowledge of marketing principles, promotional strategies and account management skills. Must have successful sponsorship sales skills with a proven track record of producing incremental revenue. Must have strong sales management skills to effectively manage a sales team. Strong attention to detail, accuracy & consistency; proven self-starter. Must have strong financial knowledge and fiscal discipline to manage a revenue-generating department for a non-profit with limited financial resources; strong background in office procedures and operation of office equipment, including computers (Windows Software). Must have a strong proficiency with word processing, (Microsoft Word), e-mail (Microsoft Outlook) spreadsheets, (Microsoft Excel), database management (Microsoft Access) etc. Must have excellent typing and telephone skills.

Abilities Required: Ability to maintain effective working relationships with staff, directors and volunteers; present a pleasing and helpful attitude to the public at all times; communicate effectively through oral and written means. Ability to develop common goals with staff, motivate them by discerning the best management tactics for each individual and the group as a whole; strong ability to coach individual staff members, willingness to discipline individuals fairly and timely, and share insight to hire and manage talented staff based on budget needs. Respond quickly to changing environments and needs; effectively coordinate Undercurrents assigned tasks; work on a variety of projects at the same time with the flexibility to change tasks as priorities require; ability to work under stressful situations; produce quality work under minimal supervision;

Essential Functions: Must be able to stand for extended periods of time, sit for extended periods of time; lift up to 50 pounds. Must be able to walk long distances and be on your feet for extended periods of time during Undercurrents produced events.

Minimum Qualifications: Must have 4-year college degree and a minimum of 5 years sales and marketing work experience, including at least 2 years at a management level. Requires prior sponsorship sales experience. Special event experience is preferred.

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