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about us
Connecting Fans with Bands since 1989
Undercurrents exposes music in
many different formats including showcases, e-mails, group
postings, and special promotions. Undercurrents also
assists musicians with artist development, music services, tips,
ideas and an online outlet for their music..
Since 1989, Undercurrents has provided
musicians and bands a vehicle to “show their stuff”. Our
annual international music conference showcased hundreds of
artists over the years. In addition, Undercurrents has
provided promotional opportunities for music industry
professionals with seminars, trade shows, artist development,
flyer distribution, annual directories, annual compact disc
releases, and networking parties.
But... there are improvements on the
horizon including increased artist development, tour swapping,
multi city promotions, an internet radio station, merchandise
kiosks, and online distribution.
The Undercurrents mission is simple -
bring fans to the bands and showcase bands to the fans. We
give music fans a cool new way to discover new music.
Undercurrents is about letting the
music speak for itself, and letting the artist speak directly to
their fans. We remain committed to the independent musician and
will continue to expose new and exciting talent.
Undercurrents exists to help musicians
and artists make a living from music. Not only do we prepare
aspiring musicians for a career in the music industry, we also
train experienced musicians to pass on their knowledge to the
next generation.
Undercurrents is one of America’s
largest provider of popular music business courses. We have
courses running in over twenty towns and cities across North
America. Some of these are run direct by Undercurrents
with funding from associated sponsors. Others are run in
partnership for college credits.
The underlying mission of Undercurrents
is to increase the number of people who are actively involved in
music at all stages in their lives. We therefore operate a
policy of open access and we design our own courses and
qualifications to ensure they meet the needs of today's
musician.
Undercurrents believes that you cannot
run music courses without organizing performance events. We
therefore run dedicated regional showcase programs which
includes local, regional and national gigs plus an annual
National Showcase.
Undercurrents also functions as a music
support service. Our Music Industry Consultancy Service is a
mentoring service for struggling musicians wishing to pursue a
career in the music industry.
The information on this Web site is
regularly updated and verified. Please note that all
information is subject to change without notice.
Contact Information:
Undercurrents, Inc.
P.O. Box 94040
Cleveland, Ohio 44101-6040 USA
music@undercurrents.com
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