artist / group
showcase consideration

How does an artist get to showcase?  Attitude

• First and foremost... Undercurrents is looking for quality.  We're not called the anti-suck commission for nothing.  Undercurrents is focusing on artist development.  Showcasing is a segment of artist development.  If you and your music are not quite ready, then we will try to help you get ready, but you will NOT be considered for a showcase.  One way we want to help is through our free educational forums - www.undercurrents.com/forums.html

• We're looking for artists who are committed to their musical careers, practice, write constantly, perform live, know that success is not overnight, and compose great songs.  If you fit the criteria, then Undercurrents would like to partner with you to maximize promotion, exposure and cash flow.

• Artists need to understand and accept the Undercurrents business model.  We want to maximize profits for artists as well as for Undercurrents.  Our model  combines the functions of a performance promoter, record label, management company, publisher, and merchandiser into a single entity.

• Undercurrents signs artists to short-term deals in which the artists retain complete ownership of the masters.  Undercurrents will only license (lease) your art / music for a limited time.  Artists create their own recordings, and Undercurrents takes this music to market in digital and hard formats, creates merchandise to sell, and provides management and touring logistics for live performances.

• Undercurrents increases the potential return on investment for each artist signed by aligning the interests of the artist, manager, label, and publisher into a single entity that splits all the revenue streams.  This model is based on lowering the cost of production, distribution, and promotion for all parties; to minimize the risk of financing a new act;  and maximize potential return.   If you have any questions, regarding this, please write music@undercurrents.com.