How does an artist get
to showcase? Attitude
foremost... Undercurrents is looking for quality. We're not
called the anti-suck commission for nothing. Undercurrents is
focusing on artist development. Showcasing is a segment of
artist and product development. If you and your
music are not quite ready, then we will try to help you get ready, but you
will NOT be considered for a showcase. One way we want to help
is through our free educational forums -
We're looking for
artists who are committed to their musical careers, practice, write
constantly, perform live, know that success is not overnight, and
compose great songs. If you fit the criteria, then
Undercurrents would like to partner with you to maximize your promotion,
exposure and cash flow.
need to understand and accept the Undercurrents business
model. We want to maximize profits for artists as well as for
Undercurrents. Our model combines the functions of a
performance promoter, record label,
management company, publisher, and merchandiser into a single
Undercurrents signs artists to short-term deals in which the artists
retain complete ownership of the masters. Undercurrents will only license (lease)
art / music for a limited time. Artists create their own
recordings, and Undercurrents takes this music to market in digital
and hard formats, creates merchandise to sell, and provides
management and touring logistics for live performances.
Undercurrents increases the potential return on investment
for each artist signed by aligning the interests of the artist,
manager, label, and publisher into a single entity that splits all
the revenue streams. This model is based on lowering the cost of
production, distribution, and promotion for all parties; to minimize
the risk of financing a new act; and maximize potential return.
If you have any questions, regarding this, please write
Should you be considered
Steps for Showcase Consideration
Artists must submit data online by simply
filling in the information on the screen.
The items required to complete the application process are:
Showcase Application Form
- Three demos tracks
Artists have the option of linking their demos, bio and photos from
their own website.
Link your site to
“Undercurrents Showcase Application Form” If for some reason the
applicant can’t submit an application online there is a
This completes the first step in the showcase *
artist development application process.
This information will be used to link and process the demo CD, bio, and
photo when received. Upon receipt of all the materials required the
Undercurrents Application Evaluation Process will be initiated.
The application process
will not be completed if
all the requested information has not been received from the
Internet links are certainly preferable to snail mail.
Submissions may be send with CDs, Bios or Photos to Undercurrents @ P.O. Box 94040,
Cleveland, Ohio 44101-6040. ONLY AFTER Undercurrents
Receives all required materials will the artist be evaluated and
considered for a showcase. All material is not returned.